This might be hilarious for some people.
2001: A Space Odyssey was filmed in 1968, considered one of the most influential movies ever filmed.
You have to be extremely brave to advertise a film that depicts a decadent, consumeristic society where almost no one cannot remember the real meaning of the word “woke,” which was used in a positive context until the last few years.
Let us be straight; we live in a time of the reverse Flynn effect.
The target markets for compared movies are different and expect different outcomes. Barbie is the unrealistic idol of the failed American dream, known to most living human beings. In contrast, Oppenheimer is known to specific people dealing with things the first group cannot even understand.
It is straightforward to predict the outcomes; increased revenue and profit for Mattel (not directly by funding but by selling intellectual properties and rights); no one will remember Oppenheimer in two years.
CEO Kreiz openly talked about using what he called a “fan base” and intentionally stressed that they are “not only consumers.” I don’t buy this BS.
Comparing the past work of Mrs. Gerwig with Mr. Nolan’s is just like comparing the impact of Oppenheimer’s work and Barbie’s influence on society. Mrs. Gerwig is not recognized as a good director as she is not on that level.
To be more precise, what Dawn of Man is showing is studied by psychiatry and other disciplines. Promoting consumerism using that scene is, I am kind here, blasphemous.